Margaret Hanson

Cocktails Against Cancer is a Philadelphia-based charity that raises funds for organizations that have an immediate impact on the lives of people battling cancer. For its 12th annual fundraiser, Cocktails Against Cancer needed a name and fun messaging for a ‘70s disco themed event.

Auckland Tourism, Events and Economic Development (ATEED) wanted a campaign that would entice entrepreneurs to do business in the area. ATEED’s sister organization, Auckland Convention Bureau, similarly aimed to bring corporate events to the city.

Turntable Kitchen is a content and subscription company that covers food, music and lifestyle trends. As Turntable Kitchen prepared to launch a new subscription service for vinyl records, they needed a name that captured the spirit of food, music and the magic they co-create.

Cocktails Against Cancer is a Philadelphia-based charity that raises funds for organizations that have an immediate impact on the lives of people battling cancer. For its 11th annual fundraiser, Cocktails Against Cancer needed a name and fun messaging for a Hawaiian-themed event.

Endometriosis affects an estimated 10% of all women in their reproductive years, and is not only painful, but also the biggest cause of infertility in women. Despite its severity, endometriosis goes undiagnosed and untreated in far too many cases. This ad is part of an ongoing effort to help women feel comfortable talking about a complex issue with their doctor, family and friends.

Barfoot & Thompson is the largest privately-owned real estate company in New Zealand, run by the founding families since 1923.

Cocktails Against Cancer is a Philadelphia-based charity that raises funds for organizations that have an immediate impact on the lives of people battling cancer. For its 9th annual fundraiser, Cocktails Against Cancer needed a name and fun messaging for a ‘50s Rock & Roll themed event.

Sometimes a single word can inspire a big idea. When I think of Jaguar’s brand, “unparalleled” comes to mind. It’s a word that led me to the holy grail of direct mail: an envelope that grabs people’s attention and entices them to look inside.

AMP New Zealand is a provider of financial planning, investment programs and insurance. We named and launched “AdBuilder” - a campaign of ready-to-go ad templates - to give AMP’s nationwide network of advisers an easy and on-brand marketing toolkit.

Vero is one of the largest insurance companies in New Zealand. Following devastating earthquakes that affected its customers in Christchurch, Vero created a dedicated recovery and rebuilding program - which in turn needed a name. Vero also sought to build customer trust in its nationwide network of brokers, as the company relies on these brokers rather than direct-to-consumer sales.